Saturday, November 06, 2010

The Yes Men adbusts Chevron greenwash

A day-long comedy of errors began when the Yes Men, supported by Rainforest Action Network and Amazon Watch, pre-empted Chevron's enormous new “We Agree” ad campaign with a satirical version of their own. The activists' version highlights Chevron's environmental and social abuses - the same abuses they say Chevron is attempting to “greenwash.”

From the Punk Chevron Ad Contest gallery:

The Ecowar Special:


A personal favourite:




The ecologist's version:


The UN MDG / TH!NK3 edition:



One from the American political fringe:


For you and me?:


The Yes Men even spiced up the Chevron press release:
“Chevron does not take this attack lightly,” said Hewitt Pate, General Counsel for Chevron. “We invest extremely heavily in our campaigns, and we take them extremely seriously. Such actions can never be tolerated.” Though the exact cost of “We Agree” must remain confidential, Chevron routinely spends $90 million per year on US advertising alone.




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