That's right - I just played my part in viral whoring of Leonardo DiCaprio's new film, The 11th hour [IMDb]. But it really touched my heart getting an email from Mikhail Gorbachev and Stephen Hawking (read: an email from the web 2.0 ad company they hired to push the thing). No, seriously: sure, I'm going to watch it sometime.
I even watched The Great Global Warming Swindle [IMDb] and An Inconvenient Truth [IMDb] as they were both recently broadcast on Danish TV. One is pretty good layman's science weirdly drenched in US American pathos, the other is a sadly funny mix of conspiracy theories. Figure out which is which yourself - I don't make up my opinion from movies. I've been reading the science for years, I'm happy to brag. But of course most people don't and movies are invaluable in communicating to any wider audience.
“With the onset of global warming and other catastrophic events, environmentalism has become a broader unifying human issue. We as citizens, leaders, consumers and voters, have the opportunity to help integrate ecology into governmental policy and every day living standards.”